Design to grow: how coca-cola learned to combine scale and agility (and how you can, too)
Auteur :
Butler, David / Tischler, Linda
Éditeur :
Penguin Books Ltd
ISBN :
9780241198384
Date de publication :
4 févr. 2016
Dimensions :
19,8 x 12,9 x 1,6 cm
Poids :
181 g
Format :
B-format paperback
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Features behind-the-scenes look at Coca-Cola's design-led strategy for growth. This title shows how any business can use the same approach to get to the next level. It is a must read for leaders, creatives and entrepreneurs.