Mission: how the best in business break through
Auteur :
Hayman, Michael / Giles, Nick
Éditeur :
Penguin Books Ltd
ISBN :
9780241247068
Date de publication :
7 avr. 2016
Dimensions :
19,8 x 12,9 x 1,6 cm
Poids :
181 g
Format :
B-format paperback
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Shows how business is changing people's lives through the power of purpose, culture and campaigning. This book uncovers the secrets of what it takes to succeed: how to discover and define your commercial purpose, hone it into a campaign and turn customers into advocates.