Video rhetorics: televised advertising in american politics
Auteur :
Nelson, John / Boynton, G R
Éditeur :
University of Illinois Press
ISBN :
9780252066481
Date de publication :
1 oct. 1997
Dimensions :
22,9 x 15,2 x 4,3 cm
Poids :
399 g
Langue :
Anglais
Pays d'origine :
USA
Teaches us how to better understand political ads by attuning ourselves to their video rhetoric - their themes and stories, atmosphere and characterization, feelings and images, and their use of popular genres - from film to fiction, from MTV to game shows. This book is an example of a different kind of political analysis.