Multicultural marketing and business consulting
Auteur :
Spratlen, Thaddeus / Lum, Leslie / Montoya, Detra Y. / Verchot, Michael
Éditeur :
University of Washington Press
ISBN :
9780295992396
Date de publication :
5 déc. 2012
Dimensions :
27,9 x 21,6 cm
Poids :
726 g
Langue :
Anglais
Pays d'origine :
USA
Today, as the nation's population is becoming more and more diverse, it is imperative for students to learn how to effectively grow businesses that serve a variety of customers, are owned by people from a broad range of backgrounds, and are inclusive in their employment practices.