Speaking of health: assessing health communication strategies for diverse populations
Auteur :
Institute of Medicine / Board on Neuroscience and Behavioral Health / Committee on Communication for Behavior Change in the 21st Century: Improving the Health of Diverse Populations
Éditeur :
National Academies Press
ISBN :
9780309072717
Date de publication :
11 nov. 2002
Dimensions :
22,9 x 15,2 cm
Langue :
Anglais
Pays d'origine :
USA
Looks at the challenges of delivering important messages to different audiences. This work, using case studies in the areas of diabetes, mammography, and mass communication campaigns, examines the ways in which messages must be adapted to the unique informational needs of their audiences if they are to have any real impact.