Speaking of health: assessing health communication strategies for diverse populations
Auteur :
Institute of Medicine / Board on Neuroscience and Behavioral Health / Committee on Communication for Behavior Change in the 21st Century: Improving the Health of Diverse Populations
Éditeur :
National Academies Press
ISBN :
9780309110617
Date de publication :
11 nov. 2002
Dimensions :
22,9 x 15,2 cm
Langue :
Anglais
Pays d'origine :
USA
Using case studies in the areas of diabetes, mammography, and mass communication campaigns, this title examines the ways in which messages must be adapted to the informational needs of their audiences if they are to have any real impact. It looks at theories of communication and behavior change and focuses on where they apply and where they don't.