Changing the conversation: messages for improving public understanding of engineering
Auteur :
National Academy of Engineering / Committee on Public Understanding of Engineering Messages
Éditeur :
National Academies Press
ISBN :
9780309119344
Date de publication :
10 juin 2008
Dimensions :
22,9 x 15,2 cm
Langue :
Anglais
Pays d'origine :
USA
Offers strategies and market-tested messages for presenting a positive image of engineering. This book presents and discusses market research about what the public finds most appealing about engineering - as well as what turns the public off. It is a tool for improving the public image of engineering and outreach efforts related to engineering.