Coca-globalization: following soft drinks from new york to new guinea
Auteur :
Foster, R.
Éditeur :
St Martin's Press
ISBN :
9780312238711
Date de publication :
9 avr. 2008
Dimensions :
21,6 x 14,0 cm
Langue :
Anglais
Pays d'origine :
USA
This book explores globalization through a historical and anthropological study of how familiar soft drinks such as Coke and Pepsi became valued as more than mere commodities.