Historical research in marketing management
Éditeur :
Taylor & Francis Ltd
ISBN :
9780367002152
Date de publication :
18 sept. 2018
Dimensions :
24,6 x 17,4 cm
Poids :
420 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This wide-ranging collection explores the historical dimensions of marketing management, focusing on three themes; historical method, marketing history, and the history of marketing thought. This book was originally published as a special issue of the Journal of Marketing Management.