Social media and interactive communications: a service sector reflective on the challenges for practice and theory
Éditeur :
Taylor & Francis Ltd
ISBN :
9780367023966
Date de publication :
4 sept. 2018
Dimensions :
24,6 x 17,4 cm
Poids :
280 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book presents the latest research exploring how social media may facilitate greater levels of interactivity in firm-customer communications in varying service contexts, but also challenges firms to change how they communicate and how they resource and manage their customer engagement. This book was originally published as a special issue of the Service Industries Journal.