Foundations of scenario planning: the story of pierre wack
Auteur :
Chermack, Thomas
Éditeur :
Taylor & Francis Ltd
ISBN :
9780367026561
Date de publication :
23 août 2018
Dimensions :
22,9 x 15,2 cm
Poids :
426 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Pierre Wack was head of scenario planning at Royal Dutch / Shell Oil in London for over ten years. He was a pioneer of what we know today as scenario planning. This new volume will cover his life timeline and attach it to the development of his thinking about scenario planning over the course of his career.