Sports marketing: a strategic perspective
Auteur :
Shank, Matthew D. / Lyberger, Mark R.
Éditeur :
Taylor & Francis Ltd
ISBN :
9780367141646
Date de publication :
30 nov. 2021
Dimensions :
24,6 x 17,4 cm
Poids :
1940 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This is the most authoritative, comprehensive and engaging introduction to sports marketing available. It is the only introductory textbook on this subject to adopt a strategic approach, explaining clearly how every element of the marketing process should be designed and managed, from goal-setting and planning to implementation and control.