Competitive strategy analysis for agricultural marketing cooperatives
Auteur :
Cotterill, Ronald W
Éditeur :
Taylor & Francis Ltd
ISBN :
9780367158989
Date de publication :
17 déc. 2020
Dimensions :
22,2 x 14,9 cm
Poids :
450 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book explores the evolution of agricultural marketing cooperatives within the framework of competitive strategy analysis. It also explores issues of horizontal and vertical integration and product differentiation by discussing new strategic directions that cooperatives might pursue.