Principles of strategic communication
Auteur :
Holtzhausen, Derina / Fullerton, Jami / Lewis, Bobbi Kay / Shipka, Danny
Éditeur :
Taylor & Francis Ltd
ISBN :
9780367432478
Date de publication :
9 juil. 2021
Dimensions :
25,4 x 17,8 cm
Poids :
811 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Marking a paradigm shift in the field, this book presents the basic tenets of strategic communication and its foundational disciplines of advertising, public relations, and marketing communications. It is a core text for undergraduate students in strategic communication courses in media, communication, marketing, and advertising programs.