Persuasion: social influence and compliance gaining - international student edition
Auteur :
Gass, Robert H / Seiter, John S
Éditeur :
Taylor & Francis Ltd
ISBN :
9780367528485
Date de publication :
7 avr. 2022
Dimensions :
25,4 x 17,8 cm
Poids :
1040 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
The Seventh Edition of this field-leading textbook provides an accessible and rigorous presentation of major theories of persuasion and their applications to a variety of real-world contexts.