Social media, political marketing and the 2016 u.s. election
Éditeur :
Taylor & Francis Ltd
ISBN :
9780367531041
Date de publication :
12 mai 2020
Dimensions :
25,4 x 17,8 cm
Poids :
453 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This volume investigates the role and impact of social media in the 2016 U.S. election, focusing specifically on the presidential nominating contest. The chapters originally published as a special issue in the Journal of Political Marketing.