Sport consumer behaviour: marketing strategies
Auteur :
Funk, Daniel C / Alexandris, Kostas / McDonald, Heath
Éditeur :
Taylor & Francis Ltd
ISBN :
9780367552435
Date de publication :
2 août 2022
Dimensions :
24,6 x 17,4 cm
Poids :
1020 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Now in a fully revised and updated second edition, this textbook offers a complete introduction to consumer behaviour in sport and recreation. Combining theory and cutting-edge research with practical guidance and advice, it helps students and industry professionals become more effective practitioners.