New review economy, the: third-party review sites, reputation, and neo-liberal public relations in the digital age
Auteur :
Novak, Alison N.
Éditeur :
Taylor & Francis Ltd
ISBN :
9780367568139
Date de publication :
1 août 2022
Dimensions :
21,6 x 13,8 cm
Poids :
163 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book examines third-party review sites (TPRS) and the intersection of the review economy and neoliberal public relations, in order to understand how users and organizations engage the 21st century global review economy.