Stadia naming rights in sport
Auteur :
Gillooly, Leah / Eddy, Terry / Medway, Dominic
Éditeur :
Taylor & Francis Ltd
ISBN :
9780367630102
Date de publication :
29 janv. 2024
Dimensions :
21,6 x 13,8 cm
Poids :
160 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book is an accessible, practical and systematic guide to stadium naming rights sponsorship within sport, designed to help practitioners and students gain a better understanding of how naming rights work and the benefits that sport and corporate organisations may get from this kind of arrangement.