Integrated marketing communications in football
Auteur :
Manoli, Argyro Elisavet
Éditeur :
Taylor & Francis Ltd
ISBN :
9780367690571
Date de publication :
1 juil. 2022
Dimensions :
23,4 x 15,6 cm
Poids :
367 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book takes an important step forward in showing how Integrated Marketing Communications (IMC) have been applied within the English Premier League (EPL) – arguably the most commercialised and watched sport league in the world – and how it can and should be utilised in the context of other sports properties.