Sport sponsorship insights
Auteur :
O’Reilly, Norm / Abeza, Gashaw / Harrison, Mark
Éditeur :
Taylor & Francis Ltd
ISBN :
9780367723941
Date de publication :
15 sept. 2021
Dimensions :
21,6 x 13,8 cm
Poids :
303 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Sponsorship is a vital area of contemporary sport business. This book offers a concise and practice-focused introduction to sport sponsorship, including an explanation of key concepts, a survey of key tools required to be a successful practitioner, and insights into real-world practice from authors with extensive industry and academic experience.