International sport marketing: issues and practice
Éditeur :
Taylor & Francis Ltd
ISBN :
9780367730369
Date de publication :
18 déc. 2020
Dimensions :
23,4 x 15,6 cm
Poids :
453 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book examines the most important trends and developments in contemporary sport marketing around the world, shining new light on the importance of marketing and markets as the drivers of international sport business.