Strategic sport communication: traditional and transmedia strategies for a global sports market
Auteur :
Coombs, W. Timothy / Harker, Jennifer L.
Éditeur :
Taylor & Francis Ltd
ISBN :
9780367898724
Date de publication :
16 sept. 2021
Dimensions :
22,9 x 15,2 cm
Poids :
340 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Authors Coombs and Harker provide step-by-step guidance on how the strategic communication process can be applied to sports communication for individual athletes, teams, and leagues, offering an ideal text for undergraduate and graduate courses in public relations or strategic communication and sport communication.