Health services marketing: a practitioner's guide
Auteur :
Thomas, Richard K.
Éditeur :
Springer-Verlag New York Inc.
ISBN :
9780387736044
Date de publication :
19 oct. 2007
Dimensions :
23,5 x 15,5 cm
Langue :
Anglais
Pays d'origine :
USA
For health care professional, clinical expertise is not enough - one has to know the market. This title explains the range of marketing activities and techniques, from promotions to pricing, helping health professional learn to navigate this important aspect of healthcare.