Why popcorn costs so much at the movies: and other pricing puzzles
Auteur :
McKenzie, Richard B.
Éditeur :
Springer-Verlag New York Inc.
ISBN :
9780387769998
Date de publication :
19 mai 2008
Dimensions :
23,5 x 15,5 cm
Langue :
Anglais
Pays d'origine :
USA
This book unravels an array of pricing puzzles from the one captured in the book's title as to why so many prices end with "9". UCI economist Richard McKenzie gets across why prices matter. His book is enthralling, entertaining, and yet at a high scientific level.