Advertising international: the privatisation of public space
Auteur :
Mattelart, Armand
Éditeur :
Taylor & Francis Ltd
ISBN :
9780415050647
Date de publication :
17 oct. 1991
Dimensions :
23,4 x 15,6 cm
Poids :
430 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
A survey of the changes in the advertising industry in the last twenty years including coverage of the emergence of international conglomerates and the diversification of the agencies into public relations and media buying.