Handbook of qualitative methodologies for mass communication research, a
Éditeur :
Taylor & Francis Ltd
ISBN :
9780415054058
Date de publication :
19 déc. 1991
Dimensions :
21,6 x 13,8 cm
Poids :
385 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This is the first volume that covers the use of qualitative research methods in mass media research. Theoretical insights are incorporated from discourse analysis, ethnography and reception theory.