Working for mcdonald's in europe: the unequal struggle
Auteur :
Royle, Tony
Éditeur :
Taylor & Francis Ltd
ISBN :
9780415207867
Date de publication :
7 déc. 2000
Dimensions :
22,9 x 15,2 cm
Poids :
453 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This volume represents a real-life case study, revealing the interaction between the McDonald's Corporation - the most famous brand in the world - and the regulatory systems of a number of different European countries.