Global political marketing
Éditeur :
Taylor & Francis Ltd
ISBN :
9780415427227
Date de publication :
8 oct. 2009
Dimensions :
23,4 x 15,6 cm
Poids :
750 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
There is increasing awareness of growing similarities in political marketing practices around the world. Global political marketing is a comprehensive analysis of why, how and with what affect parties use political marketing in a range of political systems - presidential, parliamentary, two and multi-party, and established and emerging democracies.