Flying off course: airline economics and marketing
Auteur :
Doganis, Professor Rigas
Éditeur :
Taylor & Francis Ltd
ISBN :
9780415447362
Date de publication :
17 déc. 2009
Dimensions :
24,8 x 17,1 cm
Poids :
839 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Provides an insight into the economics and marketing of international airlines. This guide takes into account the various changes which have affected airlines. It includes material on many key topics such as airline costs, 'open skies' , air cargo economics, charters and different trends in airline pricing.