Events and festivals: current trends and issues
Éditeur :
Taylor & Francis Ltd
ISBN :
9780415495639
Date de publication :
11 mars 2009
Dimensions :
24,6 x 18,9 cm
Poids :
280 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Events and festivals have an increasingly vital role in our leisure lifestyles. They are dynamos of cultural development, of sport knowledge and excellence and sophisticated consumption. This book looks at different event and festival cases, covering the US, the UK and Australia, and presents managerial implications and responses.