Global korean motor industry, the: the hyundai motor company's global strategy
Auteur :
Lansbury, Russell D. / Suh, Chung-Sok / Kwon, Seung-Ho
Éditeur :
Taylor & Francis Ltd
ISBN :
9780415542791
Date de publication :
15 mai 2012
Dimensions :
23,4 x 15,6 cm
Poids :
270 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Based upon extensive fieldwork in India and Korea, this book is a detailed account of the globalization of the Korean automobile industry and Hyundai Motor Company, one of the most prominent of the new Korean multinational corporations.