Event policy: from theory to strategy
Auteur :
Foley, Malcolm / McGillivray, David / McPherson, Gayle
Éditeur :
Taylor & Francis Ltd
ISBN :
9780415548328
Date de publication :
2 sept. 2011
Dimensions :
23,4 x 15,6 cm
Poids :
460 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
As the event management field expands, there has been an emergence of a distinctive ‘events’ policy field of study and a need for more advanced texts that look at this subject with a multidisciplinary research and theoretical orientation. Events Policy: From Theory to Strategy is the first text to embrace this new direction in the field of events management.