Political marketing in retrospective and prospective
Éditeur :
Taylor & Francis Ltd
ISBN :
9780415627337
Date de publication :
6 déc. 2012
Dimensions :
24,6 x 17,4 cm
Poids :
440 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This collection reviews the existing theory, empirical evidence and practice of political marketing and explores emerging topics and lines of inquiry within the field. This book was published as a special issue of the Journal of Political Marketing.