Improving the performance of sponsorship
Auteur :
Kolah, Ardi
Éditeur :
Taylor & Francis Ltd
ISBN :
9780415637893
Date de publication :
23 juin 2015
Dimensions :
23,4 x 15,6 cm
Poids :
478 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Without a doubt, sponsorship is one of the most powerful promotional tools we have in the business of brand creation, brand recognition, and ultimately increasing sales. Kolah's Improving the Performance of Sponsorship is a guide that examines all types of sponsorship. It will be all keen marketers will need for a thorough understanding of how sponsorship works.