Marketing book, the
Éditeur :
Taylor & Francis Ltd
ISBN :
9780415703772
Date de publication :
26 avr. 2016
Dimensions :
24,6 x 18,9 cm
Poids :
1288 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
The Marketing Book is everything you need to know but were afraid to ask about marketing. Divided into 25 chapters, each written by an expert in their field, it's a crash course in marketing theory and practice. From planning, strategy and research through to getting the marketing mix right, branding, promotions and even marketing for small to medium enterprises.