Trust, power and public relations in financial markets
Auteur :
Bourne, Clea
Éditeur :
Taylor & Francis Ltd
ISBN :
9780415719216
Date de publication :
15 déc. 2016
Dimensions :
23,4 x 15,6 cm
Poids :
400 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
The PR profession visibly claims to construct trust in complex systems, and nowhere is this more evident than in the world of finance, where PR is used to construct trust as a lubricant for global financial engines. Recommended for academics, as well as professionals in Financial Services PR and Financial Marketing.