Retailing in emerging markets: a policy and strategy perspective
Éditeur :
Taylor & Francis Ltd
ISBN :
9780415730877
Date de publication :
18 sept. 2014
Dimensions :
23,4 x 15,6 cm
Poids :
720 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Providing a comprehensive and up to date assessment of the development of retailing in emerging economies, this book captures the interplay between retail policy and retail strategy to highlight the nuances of how they inform each other and the theoretical implications for retail development as a whole.