Environmental advertising in china and the usa: the desire to go green
Auteur :
Li, Xinghua
Éditeur :
Taylor & Francis Ltd
ISBN :
9780415744133
Date de publication :
16 mai 2016
Dimensions :
23,4 x 15,6 cm
Poids :
362 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Situated at the intersection of environmental communication and psychoanalytic theory, this book offers a cross-cultural comparison of green advertising in China and the US.