Islam, marketing and consumption: critical perspectives on the intersections
Éditeur :
Taylor & Francis Ltd
ISBN :
9780415746946
Date de publication :
18 janv. 2016
Dimensions :
23,4 x 15,6 cm
Poids :
341 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book seeks to reflect various unheard and emerging critical voices from within the Muslim world, providing critical insights on how, if and why Islam matters to marketing theory and practice. This insightful collection will be of interest to those interested in marketing, consumer behaviour, Islamic studies, cultural studies and sociology.