Routledge companion to contemporary brand management, the
Éditeur :
Taylor & Francis Ltd
ISBN :
9780415747905
Date de publication :
13 juil. 2016
Dimensions :
24,6 x 17,4 cm
Poids :
1198 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
As the first comprehensive book on brand management, the book brings together original contributions from academics and professionals from around the world, on a wide range of branding and brand management issues. Essential reading for researchers, educators and advanced students in branding and brand management, consumer behaviour, marketing and advertising.