Undermining of beliefs in the autonomy and rationality of consumers, the
Auteur :
O'Shaughnessy, John / O'Shaughnessy, Nicholas
Éditeur :
Taylor & Francis Ltd
ISBN :
9780415773232
Date de publication :
8 nov. 2007
Dimensions :
23,4 x 15,6 cm
Poids :
385 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book examines modern consumption, focusing on concepts of autonomy and rationality. The authors adopt a moderating perspective, reviewing and critiquing attacks on these concepts in order to work towards a more nuanced view of the consumer.