Branding in governance and public management
Auteur :
Eshuis, Jasper / Klijn, E.H.
Éditeur :
Taylor & Francis Ltd
ISBN :
9780415817912
Date de publication :
13 nov. 2012
Dimensions :
22,9 x 15,2 cm
Poids :
300 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book provides a systematic elaboration of branding in governance and public management. It deals with the nature of public branding, its relation to existing theories in public administration, the way branding is used as a managerial strategy in governance processes, and the risks and limitations of branding.