Routledge companion to financial services marketing, the
Éditeur :
Taylor & Francis Ltd
ISBN :
9780415829144
Date de publication :
3 déc. 2014
Dimensions :
24,6 x 17,4 cm
Poids :
1190 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Practically, the events associated with the financial crisis have highlighted that there is a need for banks and other financial institutions to understand how to rebuild trust and confidence, improve relationships and derive value from the marketing process.The development of this book is thus timely for both academic and practical reasons.