Market-led strategic change: transforming the process of going to market
Auteur :
Piercy, Nigel F.
Éditeur :
Taylor & Francis Ltd
ISBN :
9780415834278
Date de publication :
17 nov. 2016
Dimensions :
24,6 x 18,9 cm
Poids :
1112 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This much-anticipated new edition has been has been fully revised and updated to reflect the realities of 21st century business, with brand new case studies from globally recognised companies and covering a range topical issues. Lecturers are assisted with support materials including PowerPoint slides, suggested frameworks for using the case studies and case studies from previous editions.