Ethnic marketing: culturally sensitive theory and practice
Auteur :
Pires, Guilherme / Stanton, John
Éditeur :
Taylor & Francis Ltd
ISBN :
9780415836005
Date de publication :
16 déc. 2014
Dimensions :
23,4 x 15,6 cm
Poids :
657 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This is an excellent resource for researchers and advanced marketing students taking both postgraduate and undergraduate courses in marketing management or strategy, as well as government, marketing practitioners and businesses seeking ways to reach ethnic communities.