Corporate social responsibility, sustainability and public relations: negotiating multiple complex challenges
Auteur :
Pompper, Donnalyn
Éditeur :
Taylor & Francis Ltd
ISBN :
9780415855914
Date de publication :
18 mai 2015
Dimensions :
23,4 x 15,6 cm
Poids :
453 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book probes how/if it is possible for PR practitioners to ethically navigate organizations toward CSR even when outcomes may be inconsistent with organizational self-interest. Importantly, how might PR practitioners recommend against doing something that may be consistent with organizational goals but bad for the environment or people.