Introduction to social media marketing, an
Auteur :
Charlesworth, Alan
Éditeur :
Taylor & Francis Ltd
ISBN :
9780415856164
Date de publication :
10 déc. 2014
Dimensions :
21,0 x 15,0 x 2,5 cm
Poids :
476 g
Format :
book
Langue :
Anglais
Pays d'origine :
Grande Bretagne
An Introduction to Social Media Marketing is the first textbook for students that offers a step by step guide to social media marketing. Mirroring its sister text, Digital Marketing: a Practical Approach, this book is grounded in solid academic underpinnings, but has a a lighter, hands-on approach that is perfect for shorter courses and additional reading.