Techno politics in presidential campaigning: new voices, new technologies, and new voters
Éditeur :
Taylor & Francis Ltd
ISBN :
9780415879781
Date de publication :
8 nov. 2010
Dimensions :
22,9 x 15,2 cm
Poids :
660 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This volume examines the use of new media and technologies to reach voters in the 2008 US Presidential campaigns, and the role these tactics played in attracting new voters and communicating with the electorate. Chapters focus on how the technologies were used by candidates, the press, and voters.