Global issues in pharmaceutical marketing
Auteur :
Prevel Katsanis, Lea
Éditeur :
Taylor & Francis Ltd
ISBN :
9780415895323
Date de publication :
24 juil. 2015
Dimensions :
25,4 x 20,3 cm
Poids :
408 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book presents a research-based and practical perspective on the issues which face the pharmaceutical marketing industry. With a balanced, analytical view and a global perspective, it offers a thorough treatment on how to tackle critical issues.